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I'm Erica, a creative strategist with a penchant for great brands and terrible puns. Fair warning.

 

Most of my background has centered around visual communications, but after recently completing a Master's degree in Branding, I've been fascinated by brand strategy ever since. How we interact with brands intrigues me, as they are quite often a reflection of our own cultural and personal values. A self-proclaimed 'brandeur', I constantly find myself fueling my understanding of this dynamic field.

 

When I’m not geeking out over brands, I love making papercut designs, travelling when my wallet allows, and trying to learn new languages. 

 

Have a look around - if you want to know more or just fancy a chat, I'd love to hear from you!

 

Cheers,
Erica

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